By Rosalie F
•
May 12, 2025
Gen Ag - Z The Australian agriculture workforce is aging, is experiencing a skills shortage, and attracting new talent to the sector is becoming increasingly difficult. Farms are now competing with other industries, particularly those offering high-paying, entry-level labour roles, such as the mining sector. With Gen Z (born between 1997 and 2012) now making up 25% of the working population, it raises the question, do young people want to have a career on farm? The question is no longer “Why don’t they want to work in ag?” it’s.. “Why haven’t we shown them what ag really is?” So what is driving young people and how can you get them to work for you? Let’s state the obvious real quick – the cost of living crisis . Yes, it affects everyone, but the way it is shaping Gen Z is changing a generation. Challenging housing prices and availability are on top of list of what young people face today. So, if a job came with accommodation that would be very desirable! Luckily the Ag sector can typically offer this as part of a well-rounded salary package. What else do they want? Work life balance, flexibility, top tier culture and inclusion. Gen Z are our most socially conscientious and self-aware generation. Let's shift the narrative. Working on farm isn’t just long hours and muddy boots anymore. It’s smart, sustainable, and full of purpose. Gen Z wants to work where their values line up with the mission. Top tips for attracting Gen Z Offer accommodation — and make sure it’s clean, private, and not a falling down shearers’ quarters from 1974! Give them a voice. Gen Z has grown up with collaboration, not command and control like our previous gens. They’ll engage more if they’re heard. Flexibility (where possible). Farm life doesn’t lend itself to remote work, but time in lieu, varied rosters, or long weekends after busy periods go a long way. Invest in culture. They’ll work hard, but not in a toxic environment. Respect, fairness, and good team vibes matter more than the brand of machinery aka Red vs Green! Be real. Gen Z has a nose for inauthenticity. If you say you care about sustainability, show it. If you say there’s career progression, back it up. Agriculture has what Gen Z wants, real impact, connection to land, and the kind of hands on, tech meets nature challenge that no desk job can match.